Social media marketing also known as digital marketing and e-marketing is the use of social media platforms on which users build social networks and share information - to build company's brand, increase sales, and drive website traffic. In addition, it provides companies a way to engage with existing customers and reach new ones, social media marketing has purpose-built data analytics that allow marketers to track the success of their efforts and identify even more ways to engage.
The power of social media marketing is driven by the unparalleled capacity of social media in three core marketing areas: connection, interaction, and customer data.
As platforms like Facebook, Twitter, and Instagram took off, social media transformed not only the way we connect with one another but also the way businesses are able to influence consumer behavior - from promoting content that drives engagement to extracting geographic, demographic, and personal information that makes messaging resonate with users.
The bigger and more engaged your audience is on social media networks, the easier it will be for you to achieve your marketing goals.
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The average US adult spends 2.25 hours on social media every day.
Over 70% of people who have a positive experience with a business on social media will recommend that business to their networks.
Facebook users click on 12 Facebook ads on average every month.
81% of people use Instagram to research products and services.
Nearly 80% of Twitter users feel more positive about a business when they get a response to their tweet.
4 out of 5 people on LinkedIn drive business decisions.
46% of TikTok users engage in the app without any other distractions.
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