Copywriting & Content Writing

A copywriter sells your target audience to your brand. On the other hand, a content writer informs, educates, entertains, or instructs readers.

Content attracts an audience, engages their sustained attention, demonstrates your ability to solve their problems, and paves the way for an eventual purchase

Copywriters want to people to take immediate action. For example, they'll want readers to download something, signup for a newsletter, or buy a product. Copywriters thread urgency and scarcity into a headline to elicit fast action

content writers want to build an engaged audience. As we mentioned above, they want to establish trust and position the brand as a reliable source of information. Even though they're not trying to sell a product or service directly, content writers are still concerned with selling. Sales are an indirect result of producing valuable content.

Content writers are usually hired to drive inbound traffic. So, stellar content writers are great at SEO. They'll help you choose topics based on search terms that align with your business goals.

Copywriting and content writing are two very different skill sets, but both are essential for a successful marketing strategy.

Copywriters are responsible for creating effective copy - the text on your website that converts browsers into buyers. These are the words you see in digital ads, billboards, emails, and more.

Content writers, on the other hand, create valuable content that engages and informs your audience. Long and short form blogs, ebooks, and whitepapers are often written by content writers.

Trust is a huge driver of buying decisions in any industry.